At Goalrilla Basketball, we encourage all athletes to dream bigger. Whether it’s making the roster of a high school team, playing at the collegiate level, or in the NBA, we have the hoops to take them there.
We learned about professional basketball player Torrey Craig through Project Backboard, a 501© (3) organization, founded in 2015, whose mission is to renovate public basketball courts. The nonprofit connected us with Isaiah Lynn, longtime friend of Torrey’s and current business partner, and he shared Torrey’s story of resilience and how he refused to let his dreams die — or his hometown’s.
A forward for the NBA’s Phoenix Suns, Torrey Craig had always dreamed of returning home to Great Falls, South Carolina, to renovate his hometown basketball court. Goalrilla wanted to help with this cause and document the progress. The brand donated four DC72E1, 72” in-ground basketball goals. Torrey’s journey to the NBA is a story of never giving up, consistency, and manifestation, and perfectly reflects Goalrilla’s philosophy to “Dream bigger than your driveway.”
Before the renovation, the Goalrilla team and the Hitchcock Visuals film crew flew out to the small community in June to visit “The Court” and capture photography and video of the current condition. What we found was a dirt-covered, cracked playing surface with worn, rusted basketball hoops missing nets. The team captured content of the community court, Torrey’s high school hallways, gym, locker rooms, and Great Falls. During this time, Isaiah and Torrey began planning “the court’s” unveiling for later that summer.
In August, the basketball court was closed for renovations and Isaiah, Torrey, and a small community of family and friends went to work. The Goalrilla team and film crew returned to South Carolina to document the progress. The court was repaved and painted, fencing was spray painted, new bleacher seating was built, and the new Goalrilla basketball hoops were shipped and installed.
We also sat down with Torrey one-on-one in an interview at his high school gymnasium as he shared his memories, the adversity he faced, and what it meant to him to do this for the community.
The following day, the entire community was invited for the reveal presentation. Hundreds of people descended on the basketball courts and watched the ribbon cutting and participated in a 3 vs. 3 basketball tournament and back-to-school drive. It was clear how much basketball meant to the small town. When we left Great Falls the following morning, the team went to work to bring a documentary of the weekend to life.
We are thrilled to share “Transform The Court: A Torrey Craig Story,” a documentary about his never relenting dream to make it to the NBA against all odds and his desire to give back to his hometown. You can view this film above or on YouTube. Check out more scenes from the outdoor basketball court unveiling and read the press release here.